Promoting sustainable tourism and business
We promote sustainable tourism across one of the country’s most popular and pressured landscapes, benefitting local businesses and communities.
Supporting sustainable tourism
Creating car-free activities and short breaks
The Chilterns has some outstanding walking and cycling trails, from the iconic Ridgeway National Trail to the 173-mile Chilterns Cycleway. They take in the best of the landscape and attractions along the way, from tucked away tea rooms to country houses. We have developed walking and cycling itineraries and short breaks along these routes to help you explore the Chilterns car-free and at a leisurely pace.
Encouraging new countryside experiences
We encourage a deeper level of engagement with the Chilterns by supporting the development and marketing of bookable countryside experiences from foraging and outdoor cooking to wildlife watching and costumed heritage tours.
Experience-based tourism is also a feature of our Chilterns Walking Festivals, with an extensive programme of small-group guided walks, tours and workshops giving participants a deeper level of understanding and connection to the Chilterns. The Festivals take place out of the main tourist season and the walks are spread throughout the Chilterns, encouraging exploration away from the busiest locations.
Chilterns Food & Drink
There are many ways to enjoy local food and drink in the Chilterns through pubs and restaurants, farmers’ markets, farm shops, and foodie tours and experiences. We are encouraging visitors and residents alike to shop local and enjoy local produce, so that we don’t lose the independent shops which give our market towns and villages their character. We produce guides to showcase our local producers and foodie market towns, and organise Chilterns Food & Drink Festivals.
Simply find something you fancy, or find wider inspiration for your own business in our Food & drink section.
Supporting businesses and the local economy
Join the Chilterns Tourism Network
The Chilterns Tourism Network provides support and connects businesses with each other to build a vibrant, sustainable and welcoming visitor economy. It is an inclusive and friendly group of local tourism and hospitality businesses. Through the Network, we encourage collaborative working and hold events to share best practice, learn from industry experts, promote businesses, take advantage of training and development opportunities, and get to know one another. Find out how to get involved.
Find support through our Open for Business programme
We can support your tourism business in developing and marketing visitor experiences through our Open for Business programme. This three-year funded project aims to maintain and build a vibrant visitor economy in the central Chilterns. It includes a series of festivals and events, communications and other initiatives to drive footfall to the area.