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Open for Business

‘Open for Business’ – promoting tourism in the central Chilterns

Open for Business is a three year tourism programme in the central Chilterns led by the Chilterns Conservation Board, with some key partners including the Chilterns Tourism Network and Visit Buckinghamshire. It is funded by the HS2 Business and Local Economy Fund and aims to maintain and build a vibrant visitor economy in the central Chilterns. The programme will encompass a series of festivals and events, a new ‘Chilterns Pass’ consumer leisure card and a communications programme to drive footfall to the area. The programme continues to August 2022.

The main elements of the project are


The Chilterns Pass 

This is a new loyalty/rewards card for saving money across a range of visitor attractions, cafes, restaurants, pubs, cinemas, theatres etc. It is based on the successful East Anglia Pass launched in 2016. The annual Pass costs just £9.99 and can be used time and time again offering exceptional value for anyone living in or visiting the area. The offer to Pass holders includes some well-known brand names as well as many local and independent businesses. The Chilterns Pass will formally launch Feb 2020 via a designated website and associated apps. Watch this space for updates!

If you are a business interested in signing up see here.


Chilterns Walking Festivals

Chilterns_Waterside_WalkThe Festivals run twice a year (in May and October) with a 15 day programme of 90+ guided walks giving walkers the chance to meet the artists, craftspeople, farmers, food producers, countryside rangers, archaeologists, historians and storytellers of the Chilterns. ‘Open for Business’ will develop many more walks in the central Chilterns area linking in with local businesses. Follow us on Facebook to find out more about the Walking Festival and be the first to know when the programme goes live https://www.facebook.com/ChilternsWalkingFestival/

Businesses - could you offer a tour or tasting as part of the event? This will help promote your business and add value to the walks. We would love to work with you to create some unbeatable experiences showcasing the best of the area.

Date for the diary - the Spring Festival will take place 16-31 May 2020 and autumn Festival 17 October – 1 Nov 2020


Taste of the Chilterns - Celebration of Chilterns Food & Drink

Following on from a successful pilot in 2017, this foodie celebration will showcase the region’s impressive and ever-growing range of distilleries, breweries, farm shops, cafes, pubs, restaurants and other independent local food and drink producers. The 7-day celebration will take in multiple locations and venues in the HS2 corridor. There will be two Chilterns Food & Drink Celebrations in 2020, in Spring (5-12 Apr 2020) and in October (date tbc).


Other elements of the project include:

  • Producing and distributing a central Chilterns visitor guide
  • Promoting trails and itineraries of TV & film locations in the area
  • Business networking events and workshops
  • A monthly communications campaign


For more information about the project please contact aweiss@chilternsaonb.org tel 01844 355500





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